Google Ads API Integration

This page describes how Meal Time uses the Google Ads API. The integration is an internal tool, built and operated by Meal Time, used exclusively to manage and report on Meal Time's own advertising campaigns.

About Meal Time

Meal Time is a Brazilian food company that produces and sells ready-to-eat ultra-frozen healthy meals, prepared in five to seven minutes in a microwave. We operate three of our own locations in the state of Rio Grande do Sul, Brazil — two in Pelotas (Centro and Parque Una) and one in Santa Maria — selling directly to end consumers through delivery, in-store pickup and our own online ordering site at mealtime.com.br.

We are the advertiser. Meal Time is not an advertising agency, a software vendor, a reseller, or a service provider to third parties. The tool described on this page is not sold, licensed, distributed or offered to anyone outside our own company.

What the tool does

The integration is an internal application used by the Meal Time marketing team to manage the advertising campaigns of our own Google Ads account. It performs the following operations:

• Reads campaigns — retrieves the list of campaigns in our account, including name, status and budget.
• Reads performance metrics — retrieves impressions, clicks, cost and conversions for our campaigns, so that advertising spend can be compared against our own sales data and return on ad spend can be calculated.
• Creates campaigns — creates new campaigns for our own products.
• Updates budgets — adjusts the daily budget of our own campaigns.
• Pauses and activates campaigns — changes the status of our own campaigns.

The purpose is to remove the manual work of moving figures between the Google Ads interface and our internal reporting, and to keep daily advertising spend under closer control.

Accounts accessed

Both accounts belong to Meal Time. The tool only ever accesses accounts we own. No external, client or third-party accounts are linked to it, and none will be.

Data handling

Data retrieved from the Google Ads API is used exclusively for Meal Time's internal reporting and campaign management. It is not shared with, sold to, or made available to any third party.

Access to the tool is restricted to authenticated Meal Time employees. The application is not exposed publicly and has no public user interface. We comply with the Google Ads API Terms and Conditions and with the Required Minimum Functionality policy.

Tool classification

Internal tool for a single advertiser — Meal Time.

Contact

Google Ads API developer contact: comercial@mealtime.com.br